MSN habla venezolano
Venezuela es un país clave en el mercado de Internet en la región. Windows Live Messenger cuenta con 5.7 millones de usuarios en el país y existen
6.2 millones de cuentas en Windows Live Hotmail. BBC Mundo se hizo presente en el lanzamiento para seguir apoyando y trabajando estrechamente con MSN en su estrategia de desarrollo regional, labor desarrollada desde 2004 y que ahora abarca todos los sitios Microsoft de habla hispana en Las Américas.
Tomando en cuenta la relevancia del mercado venezolano en Internet, MSN lanzó su portal ve.msn.com de contenidos, entretenimiento y comunidad centrado en los intereses y gustos del internauta venezolano, por lo que a partir de ahora y al igual que otros en la región como Argentina, Colombia y Chile, nuestro país se une al grupo de países que tienen portal MSN.
En el acto de lanzamiento, Luis Gonzalez, Director de contenidos de MSN Latinoamérica señaló que: “El mercado de Internet en Venezuela está creciendo rápidamente, y los venezolanos representan un gran porcentaje de los usuarios de MSN en Latinoamérica. MSN Venezuela es la propuesta de Microsoft para los usuarios de Internet interesados en acceder a contenidos diversos, compartirlos con sus amigos y publicarlos en sus sitios preferidos. Al mismo tiempo, es una solución para productores de contenido profesional que quieran sumarse a la red global de Microsoft, con presencia en todo el mundo, y para anunciantes interesados en llegar a una gran audiencia y medir los resultados de sus campañas”.
Venezuela es un país generador de noticias y de contenidos de gran aceptación mundial. Así mismo, participa activamente de la comunidad de Windows Live. Windows Live Messenger tiene hoy un alcance de 79% con 5.7 Millones de usuarios. Windows Live Hotmail, por su parte, cuenta con un alcance de 76,4 % y 6.2 millones de usuarios locales.([1],[2])
“Casi 6 millones de usuarios de las aplicaciones de Windows Live convirtieron a Venezuela es un país clave en el mercado de Internet en la región”, dijo Fernando Moreno Lamus, Gerente General encargado de Microsoft Venezuela. “Desde ahora, con su propio portal de MSN Venezuela se une a la experiencia exitosa de países como Argentina, Colombia y Chile para consolidar una propuesta latinoamericana y de impacto mundial”.
Alianzas de contenido
MSN combina contenidos de decenas de proveedores de primera línea, tanto locales como globales, como es el caso de BBC Mundo, para mantener a sus visitantes informados al minuto. Y le suma al contenido la tecnología necesaria para que los usuarios puedan navegar distintas áreas, participar e interactuar.
Carlos Villalobos, Gerente de Desarrolllo de Negocios del Servicio Mundial de la BBC, Región Américas y Europa indicó: “En bbcmundo.com estamos complacidos de acompañar a MSN Venezuela desde el inicio de sus operaciones en el país suramericano. Nos consta la alta aceptación de la marca BBC dentro del mercado local como proveedor de contenidos multimedia confiables, equilibrados y de alto valor agregado. El hecho de que Venezuela represente para bbcmundo.com su segunda fuente regular de tráfico directo a escala mundial, es muestra clara de un público consecuente y numeroso que busca acceso a información fidedigna, producida bajo los estrictos principios editoriales de la BBC”… “Es un privilegio para la BBC seguir apoyando y trabajando estrechamente con MSN en su ambiciosa estrategia de desarrollo regional, labor que venimos desarrollando desde 2004 y que ahora abarca todos los sitios Microsoft de habla hispana en Las Américas”, agregó.
El portal de MSN Venezuela, adicionalmente complementa la oferta de servicios interactivos de Microsoft junto con Windows Live, y proporciona a los usuarios de Internet un lugar seguro, profesional y actualizado en el que poder participar, buscar información con Live Search y compartir actividades con la comunidad de amigos.
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